This video demonstrates how PHP can be used to generate XAML which is then delivered to a Silverlight front end. A XAML Generator was written in PHP, and this fronts a MySQL database. Queries to the database can be triggered from the Silverlight front end, and these result in XAML being constructed from a template on the server. It demonstrates how dynamic front ends can be assembled server side due to the fact that XAML is XML, and how Silverlight can be used with disparate back-ends, including PHP-based ones. We call it SIMP (Silverlight IIS MySQL PHP)