Customer demands for richer UX, multi-platform support, and higher quality video are continually factors in cost of delivery. Learn how you can use Silverlight, Microsoft Expression Studio, ASP.NET and new features for Windows Server codename "Longhorn", separately or together to improve the end-user experience, reduce the cost of video and rich media delivery, and provide monetization opportunities for companies of all sizes. This session is intended for anyone involved in the creation, management, and experience of digital media on the Web.